Who doesn’t know IKEA? This Swedish retail company opened its first store in Indonesia in October 2014. Long before that, in 2012, the IKEA team were already preparing for the opening of IKEA led by Mark Magee. This British national is currently a director of PT Hero Supermarket Tbk, the franchise operator of the IKEA brand in Indonesia. Mark is responsible for all IKEA retail operations in Indonesia, a market of over 250 million people with a rapidly growing middle class.