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Mental Health Awareness for Gen Z, Maybelline New York Initiates BRAVE Together
Giant cosmetic brand, Maybelline New York introduces its global initiatives ‘Brave Together’ in an effort to support those dealing with mental health issues by providing one-on-one assistance and various educational programs to spread awareness and address the stigma regarding mental health. In collaboration with KALM, an online counseling platform, Maybelline is committed to providing counseling to 10,000 young Indonesians through this campaign.
Research by Maybelline New York has indicated that 6 out of 10 young adults in Indonesia experience symptoms of mental health issues. However, only 15 percent choose to seek help through psychologists due to the fear of uncertainty (60 percent) and concerns on maturity (43 percent). The Brand Manager of Maybelline Indonesia Carla Mangindaan emphasizes the relevance of mental health to promote self-confidence and freedom of expression in line with Maybelline’s mission.
Frisian Flag Indonesia Provides 4,566 Milk Boxes at Healthy Breakfast Campaign
PT Frisian Flag Indonesia (FFI) carried out the program to bring nutritious food again. This time collaborating with Foodbank of Indonesia (FOI) to create the 1000 Mothers Action program “The Mobile Breakfast Movement”. The aim of the action is to fight hunger in children and encourage children to eat a balanced, nutritious breakfast. The action coincided with the World Food Day with a target of more than 1,500 PAUD students in Jakarta, Depok and Tangerang.
The collaboration program was held after looking at the Total Diet Survey (SDT) data from the Research and Development Agency of the Ministry of Health of the Republic of Indonesia in 2020 that as many as 66.8% of children had breakfast with low nutritional quality or their nutritional needs had not been met, especially vitamin and mineral intake. It is hoped that the campaign will enable Indonesian families to adopt a healthy lifestyle by having a regular breakfast complete with milk in the morning as part of a balanced nutritional pattern.
Andrew F Saputro, Corporate Affairs Director of Frisian Flag Indonesia, said that Frisian Flag Indonesia is always committed to providing benefits for the community through improving nutrition and creating a healthy lifestyle, one of which is by providing dairy products in the children's breakfast menu. “The collaboration between FFI and FOI Connection is to strengthen the commitment to provide better nutrition, especially for children's breakfast,” he said in a statement.