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Nestle & Ministry of Tourism and Creative Economy Sign MoU on Wonderful Indonesia Co-Branding Umbrella
To introduce PT Nestle Indonesia (Nestle) as a company that invests extensively in Indonesia to support the preservation of local culture, as well as work together to support MSMEs in Indonesia, including in the business and tourism sectors, Nestle has signed a Memorandum of Understanding as one of the partners of the Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of Indonesia, under the umbrella of co-branding "Wonderful Indonesia".
This Memorandum of Understanding covers several mutually agreed areas of collaboration, such as the implementation of promotional activities and development strategies for tourism marketing and the Indonesian creative economy, involving Nestle brands such as KITKAT and MILO. This Memorandum of Understanding was signed by Nestlé and the Ministry of Tourism and Creative Economy. As a realization of this collaboration, Nestle collaborated with the Ministry of Tourism and Creative Economy in holding a special edition KITKAT packaging design competition entitled KITKAT Breakreasi Design Challenge from 10 March to 3 April 2022. The selected works will be used on the KITKAT packaging for the Indonesian Independence Day special edition, as well as the special edition commemorating World Tourism Day which falls on 27 September.
Regarding the inclusion of Nestle as one of Wonderful Indonesia's co-branding partners, the Minister of Tourism and Creative Economy of the Republic of Indonesia (Menparekraf RI) Sandiaga Salahuddin Uno said, "The role of the private sector is very much needed to continue to support economic and tourism development in Indonesia. I really appreciate all the roles and continuous support from Nestle Indonesia as a company that has been present for 51 years in Indonesia. And I really believe that by joining Nestle as one of the “Wonderful Indonesia” co-branding partners, it will further help promote Proudly Made in Indonesia products, as well as stimulate the economic market in the country.”
Regarding this partnership, President Director of PT Nestlé Indonesia Ganesan Ampalavanar stated, "Nestlé really appreciates the opportunity to be one of the co-branding partners of "Wonderful Indonesia". As a company that has been operating for more than 50 years in Indonesia, Nestlé is always committed to investing in Indonesia, including in the business and tourism sectors. This is a concrete manifestation of Nestlé's commitment to moving forward with Indonesia."
Coming Close to Jakarta City Center, IKEA Indonesia opens its first city store at Taman Anggrek Mall
IKEA Indonesia has a vision to create a better everyday life for many people. One concrete step to realize this vision is to expand its accessibility. Today, IKEA Indonesia officially opened their first city store at Taman Anggrek Mall, West Jakarta. IKEA Taman Anggrek Mall is here to bring affordable home furnishings solutions and inspiration to communities around downtown Jakarta.
“We are committed to creating a better everyday life for many people. This time, we are closer to the center of Jakarta through the first city store located at Mal Taman Anggrek," said Patrik Lindvall, President Director of PT Rumah Mebel Nusantara (IKEA Indonesia). “We are very happy to serve the people in downtown Jakarta. Now, they can easily access the IKEA store. IKEA Taman Anggrek Mall is here to offer affordable solutions and inspiration for their household needs,” concluded Patrik
IKEA Taman Anggrek Mall brings a new concept that aims to provide the best shopping experience for its consumers. Because of its location in a shopping center, in addition to offering a cash and carry shopping experience, IKEA Mal Taman Anggrek also offers an online to offline shopping experience through the scan and shop feature, which allows consumers to scan the product they want in the store and it will appear in their online shopping cart. After that, customers can pick up their orders via IKEA Click and Collect which is located at P1 basement or other nearest IKEA Pick-up Point location. In addition, visitors can also sample Swedish food typical of IKEA and use the Self Order Kiosk at the Swedish Restaurant on the 3rd floor.
“Since it was first announced that IKEA will open a store at Taman Anggrek Mall, we have received great enthusiasm from our visitors. We are very pleased to be working with IKEA Indonesia to serve people in downtown Jakarta who are looking for solutions and inspiration for home furnishings,” said General Manager of Taman Anggrek Mall, Justin Chew.