Event Reports

On February 11, 2026, the Information and Communications Technology & Intellectual Property (ICT-IP) Working Group of EuroCham Indonesia, in collaboration with the South-East Asia IP SME Helpdesk, organized a seminar on “Safeguarding Online Consumers: Practical Approaches to Tackle Counterfeit Goods in E-commerce.”

The event explored current challenges, regulatory developments, and practical enforcement strategies to combat counterfeit products circulating in online marketplaces, highlighting the roles of government, digital platforms, and rights holders in strengthening consumer protection.

The seminar was opened by Citra Tiara Permata Rizki (Head of the ICT-IP Working Group; Government Relations at Schneider Electric Indonesia). The keynote address, delivered by Dr. Andrieansjah, S.T., S.H., M.M. (Director of Patents, Layout Designs of Integrated Circuits and Trade Secrets at Direktorat Jenderal Kekayaan Intelektual (DGIP), Kementerian Hukum Republik Indonesia (Ministry of Law)), provided insights into Indonesia’s evolving IP enforcement framework, particularly the government’s initiatives to enhance digital IP protection and the implications of the newly enacted Minister of Law Regulation No. 47 of 2025.

Moderated by Seradesy S. (Chief Legal Officer at L'Oréal Indonesia), the panel discussion delved into cross-sector collaboration and practical mechanisms to detect, prevent, and take action against counterfeit goods in digital commerce ecosystems. The session featured expert insights from Ahmad Rifadi (Head of Enforcement and Investigation Sub-Directorate, DGIP), Dr. Ir. Irawati Tjipto Priyanti, S.T., M.T. (Director of Digital Investigations at Ministry of Communication and Information Technology of the Republic of Indonesia), Budi Primawan (Secretary General of the Asosiasi E-Commerce Indonesia (idEA)), and Lukman Hakim (IP Consultant at the SEA IP SME Helpdesk), each providing perspectives on enforcement trends, marketplace responsibilities, and technological tools available to rights holders.

We extend our sincere appreciation to all participants for their active engagement and meaningful contributions throughout the discussion.

EuroCham Indonesia was pleased to visit the Directorate General of Intellectual Property (DGIP), Kementerian Hukum Republik Indonesia (Ministry of Law), on 28 January 2026. The EuroCham delegation, led by Executive Board Member Donald Situmorang, engaged with DGIP to exchange views on recent developments in intellectual property enforcement and protection. The discussion covered developments in Indonesia’s intellectual property legal framework, as well as updates on the Indonesia–EU Comprehensive Economic Partnership Agreement (I-EU CEPA), particularly with regard to the Intellectual Property Chapter.

On behalf of Director General Hermansyah Siregar, EuroCham had the pleasure of exchanging views with Drs. Yasmon, M.L.S., Director of Cooperation, Empowerment, and Education; Dr. Fajar Sulaeman Taman, S.Sos., M.Si., M.IPLaw, Director of Trademarks and Geographical Indications; and Brigjen Pol. Arie Ardian Rishadi, S.I.K., M.Si., Director of Law Enforcement. The discussion focused on enforcement initiatives, including efforts to address IP infringements on e-commerce platforms, as well as broader regulatory and international cooperation developments.

The meeting also provided an opportunity for EuroCham members to share practical, on-the-ground industry perspectives on the implementation of intellectual property regulations and enforcement mechanisms. EuroCham remains committed to supporting the Government of Indonesia’s efforts to strengthen the intellectual property ecosystem, enhance legal certainty, and foster a fair and innovative business environment.

EuroCham extends its sincere appreciation to the Directorate General of Intellectual Property for facilitating this meaningful discussion and looks forward to continued collaboration in advancing national priorities and strengthening Indonesia’s business environment.