Beaujolais Nouveau 2021, French Wine Tradition is Coming Back Offline

Published on 1 December 2021

On Friday, 26 November 2021, Indonesian French Chamber of Commerce and Industry (IFCCI) successfully organized the biggest wine festival, “Beaujolais Nouveau”. Originated in France, Beaujolais Nouveau celebrates the new wine of the harvest on the third Thursday of November. Experiencing a vacuum in 2020 due to the pandemic, IFCCI’s Beaujolais Nouveau is back offline, by combining both business with culture. French and Indonesian professionals gathered at the Jakarta Ballroom of the Mandarin Oriental to enjoy glasses of wine, assisted buffet, while having a chance to network with the community.

The event was commenced with an opening speech from IFCCI’s President Mr. Philippe Augier, continued by the French Ambassador, H.E. Mr. Olivier Chambard, who officially started the event with the first toast accompanied by Mr. Philippe Augier and H.E. Mr. Mohammad Oemar, the Indonesian Ambassador in France. Beaujolais Nouveau 2021 is supported by the Ambassade de France en Indonesie et au Timor Oriental and Atalian Global Services Indonesia, as the event’s main sponsor. Atalian’s participation in this event is a part of the #CleanIsANewCare campaign to reduce the spread of the COVID-19 infection by taking responsibility of shared public spaces.

IFCCI also would like to express its’ highest appreciation to the sponsors that helped make this event a success. Beaujolais Nouveau 2021 is sponsored by Danone Aqua, BNP Paribas, Bollore Logistics Indonesia, Mazars Indonesia, Natura Resort and Spa, Sinarmas LDA Maritime, San Miguel, AGS Indonesia, and Airstar. IFCCI also would like to thank Indonesia Expat as the event’s media partner.

The participants of Beaujolais Nouveau 2021 were delighted by the lucky draw session supported by our sponsors; Qatar Airways, The Ascott Limited, Sultan Hotel and Residence, and Tugu Hotels. The event was concluded at 10 PM with the dimming of the lights and satisfied participants. IFCCI would like to thank all of the sponsors and participants that made the night into a huge success, and hope we all could gather again in Beaujolais Nouveau 2022.

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