Danone-AQUA Collaborates with Government & UNDP Launches GRADASI Program

Published on 15 November 2022

As a part of the efforts made to continue strengthening commitments in reducing and managing plastic waste, in collaboration with the United Nations Development Program (UNDP) and the National Coordination Team for Marine Waste Management (TKN PSL), Danone-AQUA signed a memorandum of understanding (MoU) in support of the Alms Movement program. and the Indonesian Waste Collection (GRADASI) which coincided with the launch of the program in Labuan Bajo, East Nusa Tenggara. The signing of this memorandum of understanding was also witnessed directly by the Ministry of Environment and Forestry and the Government of West Manggarai Regency.

There is a similarity in the vision and mission of GRADASI with the #BijakBerplastik commitment launched by Danone-AQUA since 2018 to tackle the problem of plastic waste in Indonesia. Related to this, Karyanto Wibowo, Sustainable Development Director of Danone Indonesia, said that the purpose of this cross-sector collaboration is to change people's behavior in reducing, managing, and sorting waste through the application of a religious approach as a circular economy driver.

GRADASI is an effort to educate houses of worship in managing waste. This program helps the administrators of houses of worship collect community plastic waste and facilitates access to the waste bank that is close to the house of worship.

All the waste that has been collected and managed by Danone-AQUA partners in various regions, including Labuan Bajo, is then recycled back into raw material for packaging new bottles or other valuable goods. For Labuan Bajo, the waste collected through the GRADASI program will be managed by the Kole Project, which is a local partner of Danone-AQUA.

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