IKEA Kota Baru Parahyangan Presents Inspiration for Rooms according to the Needs and Habits of Bandung Residents

IKEA just opened its third store in Kota Baru Parahyangan, West Bandung on March 28, 2021. In line with IKEA's vision of creating a better everyday life for many people, IKEA Kota Baru Parahyangan provides affordable home furnishings solutions according to the needs and habits of the people of Bandung. To ensure that the solutions provided are appropriate and useful for helping customers, IKEA has initiated a home visit or a direct visit to the homes of Bandung residents. It has become a prerequisite for IKEA to conduct regular direct reviews of people's homes and to use the results of research carried out to get to know and explore more about the tendencies and challenges experienced by each house, especially in the needs of household furniture and accessories. After receiving direct input, IKEA will develop a room set concept that can accommodate the needs and solutions in each community's culture. It is hoped that when visiting IKEA and seeing the inspiration for the space created, IKEA customers can also get inspiration for designs and what items IKEA provides to answer the needs of furniture and accessories as well as designs in their respective homes. The newest IKEA store in Kota Baru Parahyangan, West Bandung presents a room set which is the answer to the needs of the people of Bandung. Therefore, Space Inspiration at IKEA Kota Baru Parahyangan has its own characteristics compared to IKEA Room Inspiration in other stores, such as Alam Sutera and Sentul City.

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