Indonesia’s Entertainment & Media Market Set to Soar, Outpacing Global Growth, PwC Forecasts

The latest PwC’s Global Entertainment & Media Outlook 2025–2029 highlights Indonesia as one of the fastest-growing E&M (Entertainment & Media) markets globally, projected to reach US$41 billion by 2029 with a compound annual growth rate of 8.4%, nearly double the global average. Digital adoption and mobile-first behaviour are fuelling growth across streaming, gaming, and advertising. Abdullah Azis, PwC Indonesia’s TMT (Technology, Media and Telecommunications) Leader, notes that classified internet advertising leads with a 27% CAGR, followed by connected TV in-stream ads at 19%. Cinema admissions rose by 10.2% in 2024, with local films capturing 65% of the box office share. With live music and gaming sectors also booming, Indonesia’s E&M industry presents exciting opportunities for investors, content creators, and digital platforms.

Discover how Indonesia's E&M landscape is evolving, learn more here.

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