Innovation in Time of Pandemic, L'Oréal Indonesia Teamed-up with Hair Salons to Offer an In-home Service

L'Oréal Indonesia’s President Director, Umesh Phadke, said that in response to the COVID-19 outbreak that greatly affected the salon industry, the Company has teamed up with hair salons to offer an in-home service called LPEXPERT @ YOURHOME. The service is also aimed at helping hairdressers earn an income. Moreover, in the transitional period to the new normal, Salon Industry Communities and Entrepreneurs (KIPS) and L'Oreal Indonesia has prepared the COVID-19 prevention protocols for salon businesses, which was made on the basis of the Jakarta Tourism and Creative Economy Agency Regulation No. 131/2020 and the Health Ministry's official instructions. Similar to other businesses, the protocols require hair salons to conduct health screenings, apply physical distancing measures, as well as clean and disinfect all areas. It also suggests hair salons refrain from receiving walk-in guests and limit the duration of services to a maximum of 120 minutes. L'Oréal Indonesia’s Professional Product Division General Manager, Michael Justisoesetya, said in a statement that the Company and KIPS are working to ensure that all stakeholders understand the protocols by distributing them through various communication channels.

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