Nestle & Ministry of Tourism and Creative Economy Sign MoU on Wonderful Indonesia Co-Branding Umbrella
To introduce PT Nestle Indonesia (Nestle) as a company that invests extensively in Indonesia to support the preservation of local culture, as well as work together to support MSMEs in Indonesia, including in the business and tourism sectors, Nestle has signed a Memorandum of Understanding as one of the partners of the Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of Indonesia, under the umbrella of co-branding "Wonderful Indonesia".
This Memorandum of Understanding covers several mutually agreed areas of collaboration, such as the implementation of promotional activities and development strategies for tourism marketing and the Indonesian creative economy, involving Nestle brands such as KITKAT and MILO. This Memorandum of Understanding was signed by Nestlé and the Ministry of Tourism and Creative Economy. As a realization of this collaboration, Nestle collaborated with the Ministry of Tourism and Creative Economy in holding a special edition KITKAT packaging design competition entitled KITKAT Breakreasi Design Challenge from 10 March to 3 April 2022. The selected works will be used on the KITKAT packaging for the Indonesian Independence Day special edition, as well as the special edition commemorating World Tourism Day which falls on 27 September.
Regarding the inclusion of Nestle as one of Wonderful Indonesia's co-branding partners, the Minister of Tourism and Creative Economy of the Republic of Indonesia (Menparekraf RI) Sandiaga Salahuddin Uno said, "The role of the private sector is very much needed to continue to support economic and tourism development in Indonesia. I really appreciate all the roles and continuous support from Nestle Indonesia as a company that has been present for 51 years in Indonesia. And I really believe that by joining Nestle as one of the “Wonderful Indonesia” co-branding partners, it will further help promote Proudly Made in Indonesia products, as well as stimulate the economic market in the country.”
Regarding this partnership, President Director of PT Nestlé Indonesia Ganesan Ampalavanar stated, "Nestlé really appreciates the opportunity to be one of the co-branding partners of "Wonderful Indonesia". As a company that has been operating for more than 50 years in Indonesia, Nestlé is always committed to investing in Indonesia, including in the business and tourism sectors. This is a concrete manifestation of Nestlé's commitment to moving forward with Indonesia."Back