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Poland Festival: Introducing Products from Poland
Poland Festival PF2021 (#PF2021) the largest, most comprehensive, and engaging event promoting Poland and Polish FMCG was held in 3 cities, namely Jakarta, Surabaya and Sanur-Bali for 2 weeks, from 8 November until 21 November 2021. The event was authored and organized by the Polish Investment and Trade Agency (PAIH) and the Jakarta Foreign Trade Office in partnership with the Polish Embassy in Jakarta, the Polish Business Club and the Polish Tourism Organization and featured 16 brands from Poland. The PF2021 attracted over 168,000 visitors during just 2 weeks of November, and recorded sales growth between 70% to 400% in comparison to any best month in the past. The direct qualitative outcome of PF2021 is the increase in awareness of Poland's culture, language, tourism, as well as FMCG brands recognition.
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