Prudential Indonesia Launches the Levela App to Promote Financial Literacy in Young People

PT Prudential Life Assurance (Prudential Indonesia) continues its efforts to promote financial education and literacy for young people. Together with the Prudence Foundation, Prudential Indonesia officially launched the Levela application, a digital financial education platform to help the younger generation.

Levela targets young users aged between 18 and 25 years. The education system at Levela itself is designed to be simple, interactive, and easy to implement through mobile applications and websites. Looking ahead, Levela's target number of users by the end of this year is to reach 100,000 and to complete at least three of the learning modules provided. Through this Levela, it is hoped that it can also contribute to expanding access to practical, easy-to-understand, and relevant financial education, thereby helping the younger generation prepare for long-term financial needs.

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