Prudential Indonesia to Focus on Affordable Insurance Products

The life insurance company, PT Prudential Life Assurance (Prudential Indonesia) is focusing on providing affordable insurance products amidst the pandemic, which has hit people’s purchasing power, its President Director stated. Given the increasing health concerns during the pandemic, consumers were looking for more affordable traditional health insurance packages that were not linked to investment products, Prudential Indonesia’s President Director, Jens Reisch, said on Tuesday. “In a pandemic situation, now is the time to put forward flexibility, affordability and access,” Reisch said during a livestreamed press conference.

Prudential Indonesia, launched on Tuesday traditional health insurance products, namely PRUSolusi Sehat and PRUSolusi Sehat Syariah, providing health protection with benefits of up to IDR 65 billion (USD 4.5 million) if combined with an additional benefits package.

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