Strengthen Collaboration with Young Generation, Unilever Finds Every U Does Good Heroes 2022

Published on 15 November 2022

While still being in the spirit of commemorating Youth Pledge Day, PT Unilever Indonesia, Tbk. re-launched the “Every U Does Good Heroes 2022” program to invite more young Indonesians to bring change to the environment and society.

Continuing last year's success, this program is part of Unilever's annual global campaign “Every U Does Good” to encourage people to do good in simple ways. One of them is by choosing a good brand and providing positive benefits for yourself, your family, and the people of Indonesia.

The Every U Does Good campaign is in line with the development of consumer behavior, especially among millennials and Gen-Z, who are increasingly concerned about environmental and societal issues, one of which can be seen from their preferences in choosing sustainable products and services to meet their daily needs. The Indonesian Millennial and Gen-Z Report 2022 which was released in September 2022 shows that 67% of millennials and 66% of Gen-Z are willing to spend more to get products and services that have a good impact on the environment. In addition, the study also showed that 36.2% of millennials and Gen-Z preferred to consume products from companies that emphasize their care for the environment.

In “Every U Does Good” there are 15 participating Unilever Indonesia brands, these brands have a strong purpose in line with the three pillars of goodness in the “The Unilever Compass” strategy (details of the brand and purpose are in the fact sheet). By simply choosing these brands, consumers have contributed to sustainable efforts to create a greener, healthier, more prosperous, fair, and inclusive Indonesia.

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