Kick-Off Event of Cussons Bintang Kecil 2022

Published on 15 November 2022

EuroCham was proud to attend the 2022 Little Star Cussons (CBK) Kick-Off Ceremony on 28 October. This year, the CBK event was officially held for the 11th time. Cussons Baby Indonesia's Senior Brand Manager, Nadiya Sururi revealed that CBK is the biggest activation event for babies and children in Indonesia. "In its eleventh year, PZ Cussons certainly grew and learned a lot from parents in Indonesia as well as related communities about the meaning of presence for parents," as stated virtually on 28 October. Starting with the kick-off activity, Cussons Bintang Kecil once again marks a milestone in PZ Cussons' history as a company that is consistently present for consumers in Indonesia. "Cussons is committed to always be there for Indonesian families and always accompanying the growth process for Indonesian children. Cussons really understands the role and struggles of mothers in caring for the growth and development of their little ones," he said. In this 2022 CBK event, PZ Cussons Indonesia again invited parents to share the lovely stories they experienced with their families using #CeritaCintaBunda and participating in photo competitions within various categories.


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