Danone-AQUA and Grab Enable More Indonesians to Take Part on Recycling through GrabExpress Recycle
Jakarta, 25 February 2020 – Danone-AQUA, an Indonesian-born brand which always strives to bring goodness to the community through healthy hydration while conserving nature and Grab, Southeast Asia’s leading super app, today announces a partnership to improve the awareness on the importance of waste management to ensure a sustainable environment. Through GrabExpress Recycle, a new service embedded in the Grab platform, users can easily send their valuable wastes, especially plastic bottles and cups to the nearest waste banks. Later, the wastes will be sent to Danone-AQUA’s Recycling Business Units (RBU) to be processed as feedstock for production of different new material used in daily life, such as new plastic bottles. This partnership is part of the commitment of Danone-AQUA & Grab Indonesia in supporting the government’s program to reduce plastic waste in the ocean by 70% in 2025. This collaboration is also launched in commemoration of this year’s Waste Care Day celebration, which falls every 21 February .
Corine Tap, President Director of PT Tirta Investama (Danone-AQUA) said, “We are very excited about this partnership. As a pioneer in providing healthy hydration Indonesian while also protecting the planet, we are very pleased to partner with a reputable brand such as Grab where we can collaborate and reach out to more audiences and educate them on the impact of unmanaged plastic waste on the environment. Plastic waste is a huge issue in this country and we need to work together and involve more people to solve this urgent issue. With this partnership, we want to leverage our #BijakBerplastik commitment in collection, education, & packaging innovation by enabling the consumers together with us to be part of the solution.”
Grab users need to start segregating their waste at home to make it less contaminated, then they can use the GrabExpress Recycle service in Grab’s platform to have the drivers pick up the waste. By both users and drivers who are willing to take part on this recycling effort, there will be various rewards given from promo delivery to GrabRewards points as well as circularity tour to some of the most enthusiastic users, to understand better waste issue in Indonesia. These different rewards are meant to build recycling habit in Indonesia and to introduce the economic benefit given by those valuable wastes.
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