L’ORÉAL INDONESIA BEAUTY FOR A BETTER LIFE, EMPOWERING WOMEN TO SURVIVE THE BATTLES OF THE WORLD THROUGH BEAUTY

Jakarta, 27 October 2020 – Through a virtual press conference, L’Oréal Indonesia today shared the progress and impact of Beauty For a Better Life (BFBL) program,its future commitments andthe inspiring stories and experience of BFBL Beauty Survivors – remarkable women who survive the battles of the world through beauty.

In his opening remarks, Umesh Phadke, President Director of L’Oréal Indonesia conveyed: “At L’Oréal, we share a common purpose to create the beauty that moves the world. This reminds us that everything we do must have a meaningful impact. We want to to build the L’Oréal of the future as high-performing, committed, responsible, inclusive and supportive company. We are not just a global multinational company, but we are a company that is rooted very strongly in Indonesia. Therefore, we would like to give back our expertise and our skills to the community and empower women to live a better life – and that’s what brings the program’s name, Beauty For a Better Life”

Umesh explained that the work of Beauty For a Better Life program is based on the conviction that beauty can help those who are vulnerable or who are struggling through difficult experiences to feel better and live better. The program provides a tuition-free, high-quality training program in the sectors of professional hairdressing & make up. “Even if people have gone through unfortunate experiences, we believe beauty can bring them hope. The program gives the expertise of beauty to women from underprivileged background and enables them to live a better life, by sharing this expertise and becoming small entrepreneurs and running their own businesses. Empowered with skills, they are able to regain motivation, self-confidence, and professional integration into their own place in the society.”

Launched in 2014, the L’Oréal Indonesia BFBL has been running in cooperation with NGO partners, Yayasan Perempuan Kepala Keluarga (Pekka), Yayasan Cinta Anak Bangsa (YCAB) and CSR Jababeka. It aims to educate Indonesian women who do not have the opportunity to access decent education or those who have been living in difficult situations to obtain a recognized certification in the field of beauty. As the program envision employment of its training participants, the training modules are designed to adapt to the culture and beauty of the local customs.

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