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IKEA’s Experimental Approach to Color in the New TESAMMANS Collection
In April 2024, IKEA introduced the TESAMMANS limited collection, a household essential that was designed in collaboration with color art specialist and design duo from Netherlands, Raw Color. With IKEA home furnishing expertise and Raw Color creative perspective, the collection featured 18 unique and functional collections, ranging from furniture to textiles and decor items. In coming with the designs, the collection adopted an experimental approach that focused on the transformative power of color. The designs explore how interesting color combinations, patterns, and materials can have a positive influence on well-being and surrounding environment. Although the new collection uses the combination of bright colors, it is still harmonious in the atmosphere of the home. IKEA hopes that this collaboration can provide customers with unique pieces that add characters and reflect their personality.
Adidas Indonesia Unites Indonesia through Indonesia Tee
On 15 April 2024, Adidas Indonesia launched the Indonesia Tee with the spirit to celebrate unity in Indonesia. The President Director of Adidas Indonesia, Benjamin Handradjasa mentioned that this tee was created as a symbolism of Adidas’ pride towards Indonesia diversity and Adidas’ active action to take part in supporting the unity. The Indonesia Tee is available in two colors, white and black, with red details that represent Indonesia. To emphasize the value of unity, the tee highlights the word ‘one’ in Indonesia.
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